Move. Cheer. Dance. Do the wave. How to tap into the collective joy of 'we mode'
22.11.2025
With a runway of smoking-hot coals laid out before them, residents in San Pedro Manrique, Spain, steel themselves as thousands of onlookers cheer them on. Although the walkers and the crowd perform very different roles during the annual June ritual, they report similar feelings: an ineffable feeling of togetherness, as if the entire group becomes one, said Dimitris Xygalatas, a cognitive anthropologist at the University of Connecticut, who witnessed the Spanish ritual years ago as a researcher.
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